“PRIMEX, the family-owned brand, has been a part of the Australasian agricultural field days calendar since 1985.”

Over the past few years, we have worked with Primex to deliver a suite of creative images and videos that highlight what it feels like to be at Primex and help them move towards their goals for the event. Each year, it has grown and progressed forward which is so exciting to be able to see and capture. The most recent additions to the Primex Field Days program have been the Nourish Festival which includes the Paddock 2 Plate pavilion at Primex and makes food the hero, in addition to the wide range of machinery, farming and sustainability exhibitors.

Each year, we work closely with the Primex team, feeling and welcomed as part of the team ourselves, to find new ways of delivering images that people haven’t seen before and that deliver on the Emotion, Energy & Engagement of the event. We’ve put in place strategies to deliver targeted daily deliveries of photographs for social media, advertising and media, both in print and online that are delivered through releases and on-deadline.

The continuing use of what we create shows just how usable the images and video are for not just the next event, but looking to the future and creating a usable content library. I’ve also seen images get used in much wider campaigns, including being featured in political campaigns and company advertising, with a connection back to Primex that makes them highly valuable.