Use Time-Lapse Photography To Boost Your Event Images
When you have a bring in a photographer or videographer to your event, you want them to be able to capture the emotion, energy & engagement of the event, or conference, to show how amazing it was.
To bring this to life, there are a lot of different techniques that are at the creators disposal to do this, and one of those techniques is time-lapse photography, or variants of it.
There are a few things that can come from this, a few of which I want to share with you now. But, if you’re unsure of what time-lapse is, here’s a quick definition to help.
“Time-lapse photography is a technique in which the frequency at which film frames are captured is much lower than the frequency used to view the sequence. When played at normal speed, time appears to be moving faster and thus lapsing.”
Basically, it is capturing a series of images over time and then bringing them into post-production and merging them together to speed up time. It is primarily used in producing video, however it is possible to incorporate it into photography in unique ways.
Let’s start with video.
If you’ve got a lot of movement happening in your scene, whether that’s with people, animals or just wanting to showcase 8 hours in 20 seconds, then time-lapse is a great way to capture it.
Although I’m not sharing exactly how to create it in this post, I hope to be able to inspire you to try this or ask your photographer/videographer to find a way to incorporate these techniques.
Another great tool, in the same family as time-lapse, is called Hyper-Lapse. It sounds cool, and it is.
Hyper-lapse is when you capture a time-lapse sequence for your video but while the camera is running, it is also travelling. This is a visually stunning way to showcase your event location. One of my favourite clips I’ve done has been from Primex with an aerial hyper-lapse of the gates opening on one of the days.
As I hope you can see, time-lapse video can be a great addition to help tell the overall story of your event, however there are options that can be incorporated into still photography, too.
One way I like to incorporate it is by merging time. This is when you capture a time-lapse sequence and then pull the images together into one image, then cleaning it up a little to remove half people and weird artefacts. I have used this technique to show movements of people around an event site.
If I do use this technique, like the image below, I will disclose that this is a merged images to my clients who can choose to share it with their audience if it gets published.
Although I’ve shared a couple of examples that were captured from the air, this technique can still apply to time-lapses captured at ground level on a normal camera.
With all of this in mind, I hope you’ve been able to see that time-lapse can be added to your final photos and videos to tell the story of your event in more unique ways.
If you would like to discuss more about your upcoming event and how myself and the team might be able to help capture the emotion, energy & engagement of it, I invite you to CONNECT.
